Marketing & Growth Strategy Experts

Are you an agency or brand looking for significant growth? You’ve come to the right place. We're experienced digital marketing and media experts who specialize in finding the best way to achieve your growth goals while building your brand.

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Who We are

We have extensive global, industry, and leadership expertise partnering with agencies and brands to develop marketing and media plans that drive growth. We bring our expertise from countless use cases and then apply to your business's specific needs.

How we partner

We believe that consultants and clients (or agencies) should work together as partners towards a common goal. We value open, honest, and genuine communication. We offer one-on-one consultations to understand your needs, explore how we can assist you, and determine if we are a good fit for a partnership.

We specialize in creating marketing strategies and managing teams to meet growth goals. We have a talent for identifying skilled individuals and determining when to outsource tasks. We establish simple processes for smooth team operation and have a track record of effectively managing budgets worth millions of dollars. We also provide expertise on optimizing fund allocation.

How we’re Different

Our Mission

We believe that the ultimate strategy in marketing is unlearning the old so you can learn the new. In the ever-changing world of marketing, it's important to have a balance between implementing best practices with industry benchmarks and having a bespoke approach to prioritize the metrics that will best achieve the business's growth goals.

We believe in a comprehensive, inclusive strategy, utilizing various channels. We excel in all media channels but have achieved the most success by prioritizing growth strategy based on business goals and consumer insights. We rely on data and continually refine our approach through testing and learning.

We are excellent at zooming out and in, and connecting big picture, long-term goals with tactical, day-to-day execution. This ensures that the strategy is actionable and grounded in reality, and also ensures that the day-to-day work will be impactful and ties into the overarching business goals.

our founder

Laurel Collins is an experienced digital marketing professional with over 20 years of work in digital agencies in the US and Australia. She has expertise in areas such as digital marketing, online commerce, media strategy, and planning. Laurel has held leadership roles in global media agencies and guides businesses of all sizes, ranging from startups to large multinational corporations. She excels in building successful teams and implementing effective go-to-market strategies.

Our Services

We are your right-hand team of experts who are ready to help. We offer comprehensive consulting and support for all aspects of digital media and e-commerce. Our network includes specialists in marketing strategy, media planning & buying, e-commerce, paid search, paid social, programmatic, and data & analytics. While we have standard service offerings through our partnerships, we also understand that each client and agency has unique requirements, so we can customize our services accordingly. We work on both a fixed project basis as well as retained / fractional services.

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Service offerings

Growth marketing & Media Strategy

Operations / Systems

Commerce Strategy

Implementation

Data & Measurement Strategy

Advisory

Testimonials

Jason Tonelli | CEO | Zenith Media Australia

“Laurel has the ability to understand what her customer needs are, decipher the complex digital landscape and develop new thinking and solutions to solve the challenges put in front of her. A team player, will give 100% of her effort 100% of the time, Laurel also deeply cares about people, leadership and how to collaborate across a number of functions.”
Jay Friedman | CEO | Goodway Group

“So many marketers today are busy learning what’s new and as a result, take their eye off of connecting with the consumer. Somehow, Laurel does both and does them both exceptionally well. Laurel is ahead of the market on innovations and capabilities and blends these beautifully with her understanding of consumer and purchase behavior. Love working with Laurel!”
Josh Silverbauer Head of Analytics & CRO | Partner From the Future

“Laurel is one of a kind. She's brilliant with strategy and yet approachable, creative, and empowering. She will help your business thrive while making sure you feel heard. She is able to see the hidden value, assess the challenges and build stepping stones towards success for your business. I personally loved working with Laurel on accounts, she was able to understand the complicated technical details that I communicated and package them up for executives in a way that they could deeply understand. You won't just get a strategy with Laurel, you'll get action. In a world where true expertise and genuine commitment are rare, working with Laurel isn't just a choice, it's an investment in your business's future. If you have the opportunity to work with her, I'd jump at the bit.”
Jill Myer | Sales Director | Mediaocean

“I had the pleasure of working with Laurel for a year on a weekly and sometimes daily basis. Laurel was a prospective client of mine at the time, but quickly became a confidant and ultimately a friend along the way. When I was introduced to Laurel I was immediately captivated by her knowledge, passion and confidence. Every conversation that we had with her from there on out was always professional and meaningful as we pushed forward working towards the same goal, while navigating complex scenarios. Laurel is an all around great person to work alongside that I not only trust greatly but highly recommend!”
Xikan Han | Chapter Lead, Marketing | ANZ Bank

“Laurel is an exceptional leader to work for, I had the pleasure to work with her during my early career. She is a great mentor, highly committed, organised and articulate. I have seen her turn complex business challenges to simple and actionable solutions. She is passionate about developing people around her and I would certainly enjoy the opportunity to work with her again.”
Charlie Nicholls | Digital Director | Dexata

“Laurel's expertise and advice has propelled digital strategies we have created for KART Digital and our clients. Showing real interest in business and growth ambitions, she has an amazing ability to identify online market potential and create actionable strategies that drive growth and improve efficiency.”
Zac Trask | Media Planner | Goodway Group

“Laurel is an insightful leader who strives to make herself and her team perform at their best level. She's taught me how to ask smart questions that lead to successful campaigns. I'm lucky to have worked with such a wonderful person and hope we can continue to work together on future projects. Laurel is truly one of a kind.”
Mohammad Saqib Imran | Ecommerce Development Consultant | SIM Technologies

“I enjoyed working with Laurel on a super complex issue in Google Merchant Center. All expectations and requirements were communicated up front and she was responsive to any of my requests for clarification. I loved working with her and hope to have a lot more opportunities to work in future.”